We start with meeting you and gaining a full understanding of your services and products, and help to identify your ideal customer (or customers).
We discuss your needs. Do you need only social media marketing, or are you looking for full social media management? We can do either, or both.
The aim of our campaigns is to deliver sales or leads, not just clicks.
How do you know it is working? Because we provide you with detailed reports showing the results.
Your reports show:
ROAS – Return on Ad Spend or the impact of your paid advertising on your profit
Impressions – how often someone saw a link to our site in Google
Clicks to Conversions – After the click of the button on your website, how many result in a successful contact creation where you have the next action (such as signing up for your newsletter, or making a purchase)
We will guide you on the expected time it should take for a noticeable improvement in leads.
However, as a general guideline you can expect to see a strong pipeline of leads within 3 months at the most.
For services such as paid Google Ads, FB or Instagram ad campaigns, there is no pre-set lock in period, or a set number of months required. The contract is month to month. However, because it takes up to 3 months to see improvements where you get a good ROAS, it is best to opt in initially for a 3 month block (yes – to encourage you to do this we give a discounted rate for the first 3 months).
Paid ads, such as Facebook Ads, will get your phone ringing when done right. But there are traps for the inexperienced.
Leave the boring technical side to us:
This will vary depending on your budget, but typically we recommend at least $1,000 per month for your ad spend, to ensure the best return on your investment.
Social media marketing, when done right, can build awareness in your market, get you access to new audiences, and can increase customer loyalty
As part of our initial meeting we will discuss your current digital assets, and what content you think would be suitable to be used in your ads. Also, if we are posting content, blogs etc, we can discuss content sourcing and creation. We subscribe to many content sources and can use these for your business.
Paid ads, such as Facebook Ads, are great for businesses who are looking for more immediate results (leads) rather than relying solely on SEO.
SEO focuses on long-term organic growth. This can take a bit longer to see results for your business (but with the benefit of no longer needing to pay for an Ad which can be expensive).
After looking at your business goals we help you decide the best mix of paid ads and organic SEO.
