The first step for all digital marketing including the decision about whether to do Google Ads, relies first on understanding your customer (or customers if you have more than one ideal customer audience). We will help you gain a deeper insight into your ideal customer and then craft a campaign to align with your needs.
Also we need to know what is the nature of your product or service? If it is within a competitive market, will also affect what level of ad spend on Google ads will be appropriate.
How do you know it is working? Because we provide you with detailed reports showing the results.
Your reports show:
ROAS – Return on Ad Spend or the impact of your paid advertising on your profit
Impressions – how often someone saw a link to our site in Google
Clicks to Conversions – After the click of the button on your website, how many result in a successful contact creation where you have the next action (such as signing up for your newsletter, or making a purchase)
We will guide you on the expected time it should take for a noticeable improvement in leads.
However, as a general guideline you can expect to see a strong pipeline of leads within 3 months at the most.
For services such as paid Google Ads, FB or Instagram ad campaigns, there is no pre-set lock in period, or a set number of months required. The contract is month to month.
However, because it takes up to 3 months to see improvements where you get a good ROAS, it is best to opt in initially for a 3 month block (yes – to encourage you to do this we give a discounted rate for the first 3 months).
Paid ads, such as Google Ads, will get your phone ringing when done right. But there are traps for the inexperienced.
Leave the boring technical side to us:
After you fill in the contact form we will chat with you at a convenient time. We listen to what you services you are looking for. Also we listen for what you are aiming to achieve. We may suggest more or less services depending on what you tell us you want to achieve. Then after onboarding we provide a list of what is needed to start your Google Ads and aim to make it as easy as possible for you.
We recommend ad spend suited to your business needs. After Google Ads are in place we then use analytics to measure ROI on your ad spend. Our strategies get the most out of your ad spend. ROAS is more important than the cost of the ad itself.
Paid ads, such as Google Ads, is great for businesses whose potential clients are actively looking for them on the web. It positions your ad in the first listed businesses on the search page.
It allows you to reach targeted audiences quickly with tailored messaging that will have them immediately phoning you for a chat about your services, or going to your website , or contacting for more information.
Paid ads, such as Google Ads, is great for businesses whose potential clients are actively looking for them on the web and delivers immediate results (leads).
SEO focuses on long-term organic growth. This can take a bit longer to see results for your business (but with the benefit of no longer needing to pay for an Ad which can be expensive).
After looking at your business goals we help you decide the best mix of paid ads and organic SEO.
